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Analysis Of An Advertisement
This advertisement also does what the majority do not. It focuses on the people rather than the product. The sentiments, actions and emotions of the people are highlighted and showcased throughout the advertisement in one form or another. The product is kept discreetly tucked away and does not overpower the commercial.
Although Surf Excel is a premium brand, this advertisement caters to all the income grades and all classes of people, across age groups. The brand and product are positioned as accessible to all people, whoever and however they may be. The brand image created through this advertisement is phenomenal.
The medium of TV advertising has seen rapid growth in the pas couple of years. TV shows have started to invite more advertisements than before. While there were only 197 advertisements in 2004 that served as "fillers" during commercial breaks, as of 2007, that number rose by almost 45%. Today, advertisements are not considered separate from the show timings, but are clubbed with the shows and are taken for granted. What can also be seen by the graph is, with a decrease in the number of brands and the corresponding fall in the number of advertisers, the number of break- time fillers has also come down in the last year. With fewer brands and even fewer advertisers, the number of advertisements that feature in commercial breaks has also been impacted.
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