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Analysis Of An Advertisement
TV Advertising
The best part of advertising on TV is that there is a market for almost any product or service; you just need to know how to reach it. Whether you are selling paint thinner, a circular saw, door stop, or block of cheese, with proper marketing it will sell. What are they keys to successful advertising? Obviously, you have to have a commercial that doesn't make your viewers want to change the channel. Also, you need to think of who your market is. For example, lets say you are selling a block of cheese. Think to yourself who is going to be interested in good cheese. What time of day? What channels? What show? Well, obviously it doesn't take an expert to figure out that a cooking or food based channel might be a good place to start. Perhaps a show that deals with low-carb food might be a more specific area to look at. Time of day, is fairly irrelevant here so any time would do. If you are selling the circular saw, try Home and Garden shows and channels or do-it-yourself shows.
Most companies look at television commercials as an advertising vehicle for "the other guy." The corporate giant. The big business with lots of disposable cash. In fact, TV is a very affordable medium that can increase your company's profits greatly.
Before you make an investment in television advertising, there are certain key elements you need to consider. Once you understand the process of writing, creating and producing a commercial, you're ready to hit the airwaves.
Effective TV commercials mergevid eo andaudio into a powerful sales tool. But don't think one is more important than the other. Audio and video go hand-in-hand. For example, turn down the volume on any commercial. You should be able to identify the benefits of purchasing a product just from the video. The same holds true for audio. Close your eyes and listen to the announcer. If the audio doesn't explain the product in detail, then the commercial isn't effective. Potential customers should be able to hear your message even if they're not in the room to see it.
Always use a strong audio and video combination when creating your own commercial. Use your audio to explain the advantages of owning your product. You'd use words like "convenient, portable, lightweight." However, there are no words more important than your call to action. What do you want your viewer to do? Tell them to call now. Order now. Visit their local dealer. Think of television as an intimate medium. If you're advertising a restaurant, don't just use a shot of your building's exterior. Use a close-up of your food in your commercial. And show people eating your food. If you're producing a Public Service Announcement(PSA) about drunk driving, don't just use a shot of a crowd of people at a funeral. Show a tear streaming down a child's face.
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